Guidelines to Achieving a Reduced Bounced Email Count
Getting a low score on your reputation for sending out emails is terrible idea since you can have issues with the companies. The bounce emails are two types namely hard and soft bounces. If you do not make the steps necessary to ensure your email sending is safe, you will ruin your image in the market.
Hard bounce situations are whereby the emails to do not get to the recipients at all because the addresses do not exist. On the other hand, soft bounce occurs when the email does do not get to the recipient due to issues with the content, some of the regulations like three months expiring period for the recipient to open your email and many other factors. The following are the guidelines you can use to make sure you are sending emails safely.
Clean Your Subscribers List
If you were to have a chance of keeping an excellent standard of your reputation, you should clear the list once in awhile to have up to date addresses. you can keep a record of those individuals who open and read your emails. you can also avoid those who do not open your emails for three months, separate the hard bounced addresses form the genuine ones and also look out for those who mark your emails as spam and raise complaints.With such measures you will surely get a healthy list that sustains your reputation.
Verify Emails When on the Subscribing Process
Hard bounce situations are easy to get if you do not verify your emails on the subscription process, only the confirmed addresses should get to your list. If you lack the mechanisms to crosscheck the addresses, you can request for services of licensed businesses and get assistance before you start emailing.
ensure Quality Content on Your Emails
If you were to escape soft bounce situations, you have to ensure that the content of the emails are up to standard and will not appear as spam emails. Avoid using keywords that have a relation to spam content. For you to have an improvement in the opening rate, you should consider measures to write articles that motivate the reader to open the emails.That is how you avoid the three months regulation.
During the process you have to look at the open, unsubscribe, complaint rates and work on your delivery until it has no red flags. Take steps to ensure that your articles are of high standard.
Update the Initial Addresses
If you have been out of the business for a while, it is advisable for you to verify the list of your subscribers before sending out any emails. It will assist you to prevent hard bounce occurrences and make sure you are secure.