Whenever an email has not been delivered to a recipient, it is said to have bounced. Usually, bounced emails arise due to many factors. The intended recipient do not receive the massage when an email bounces. As a result, so much hard work and time involved in crafting such emails is wasted. While email bounce is part of marketing campaigns, you don’t have to live with it.
It is usually important that a marketer is aware of the cause of bounced emails. While some bounces arise due to mistakes made by the sender, others arise due to networks and internet service providers. Mostly, emails bounce when the recipient account has an issue or the email might have been blocked by the receiving server. The sender usually receives a message from the recipient server in case the message bounces.
Bounces are usually not the same. A soft bounce arise if there is a temporary issue with the email address of the recipient. Usually, the email experiences delay but does not necessarily fail to be sent. In most cases, server reattempts delivery several other times for a several hours or days. If the retry period has elapsed without successful delivery of the email, such an email is considered undeliverable.
If the email cannot be delivered permanently, it is said to be a hard bounce. To eliminate hard bounces, the emails that generate them should be removed completely.
Usually, email bounce rate can be eliminated or reduced. Emails bounce rate may be reduced through the following ways.
1. Clean up the list.
Usually, looking through your contact list and removing unnecessary emails can reduce bounce rate. Check for emails that have not been correctly formulated. For instance, an email address without an @ symbol should be eliminated from the list. Although there is software that can do that automatically, a human eye would do no harm.
2. Begin with good sign-ups.
A contact is essential for you to send the message. One way to have the contacts is by using sign-up forms or web form. The forms enables people to fill information and their email addresses.
3. Use confirmation emails.
Once a user signs up to your marketing campaign, you can send an email for confirmation. The massage should have a link to confirm subscription. This helps to know whether you can send an email or not. In case you get a hard bounce immediately, remove the email address from the contact list.
You would be frustrated when you keep getting bounced emails. However, through simple ways, you can reduce the email bounces significantly.