Guide to Marketing using Business Cards
Business cards contain necessary information of a company, these include information on, telephone number, email address, street address and the company’s website.
As a business person, you may want to make your company know to others, here are some of the ways in which you can achieve this by using business cards. Businesses need to first emphasize on the services and products that they offer on the cards. In addition, companies need to ensure that they have included enough information of the services that they offer, since the details will give prospect clients a hint of the services that the company offers. Besides, companies need to practice caution when feeling the cards with words, they need to ensure that they are not too wordy as they will make the cards not be attractive since people tend to shun away from too much content especially when they see it for the first time. For a better look of the cards, you need to consult a graphic designer who will make authentic and attractive business cards.
Furthermore, one need to clearly explain in the cards the reason why prospects need to choose the company as their preferred choice. Another consideration is to ensure that the good and services that you offer to the market are of good quality and their prices are reasonable, this will attract prospects to your company. Other than explaining t the prospects of the services that you offer in the business cards, you can entice them by offering free gifts, giveaways, as well as offering free consultation services. The services and gifts offered to the clients need to have a positive impact on the purchasing power of the prospects.
Apart from making the cards to be attractive, companies can market themselves using business cards in the following ways, these include paying entertainment spots to let them place their cards near the entrance or checkouts for people entering or leaving the joint to pick for free, stick some of the business cards on the university advertisements boards as well as paying university students to issue the cards to different people around and even outside campus. Moreover, you can place the cards at the entrance of local homes, or even partner with accommodation centers to place the cards at the hotel rooms for guests to see and read them.
In addition, companies can use business cards to market their services in the following ways, giving the cards to family members and friends to issue them to other people hiring people to hand out the cards in the city or any place with high traffic, issuing people with two business card so that they can give the additional one to their friends, advertise the business cards in different social networking sites, as well as partner with the local taxi to issue their passengers with the cards when they board them.