Great Construction Logo Ideas For Your Business
If you work for a construction company, then you know that it is more about manpower and working hard than it is about creativity. However, if you really need your business to stand out, you need a reliable logo. It is much easy for you to achieve this that you might think. You just need some great ideas to steer you in the direction.
Read on to get a few things that you must have in mind when making your construction logo.
Keep it Simple
No matter what your logo will end up looking at, be mindful that it doesn’t look too busy. You will want to ensure that you have designed something that customers will easily recognize and appreciate. This doesn’t mean making a plain, boring logo.
It simply says that you keep a balance between the funky shapes and colors. Ensure that there are one or two bold elements tied together by simple functions. For incentives, you can check out the Poms & Associates logo.
Try keeping everything in black and white when you start to get your ideas out. This helps you focus on simplicity and design before you add colors and textures.
Have a Purpose: While playing with the different elements, think about what makes you stand out from your competitors. Use your logo to reflect your niche market or professionalism. Try creating it to be in line with your brand values too.
If you are not sure about how you can get this done, you might want to look into the psychology of shapes, colors, and letters.
Each of these has a subconscious effect on how users understand your logo. There are those that will be masculine and bold, while others will represent a sense of balance and community.
The more you look into the use of colours and shapes, the more you start to tell a story. But you are not yet done with your construction logo yet.
Try to add something that makes people do a double-take like the hidden arrow in the FedEx logo r better still push your creativity to narrate a story similar to Amazon’s promise to deliver anything from A to Z with a smile.
You can use white space to best achieve this without complicating anything.
Before finally clicking save on your logo, think about everywhere it’s going to be. Can it be recognized when it is tiny as well as when it is stretched out? This is an important question since you will be using your logo in multiple sizes and mediums.
It is going to be digital for social media and email purposes. It will also be written on business cards and promotional items.
It is important for your logo to be effective everywhere it is used. Come up with a list of all the marketing materials that you intend to use and try to imagine each one with your logo on it.